Brisk Sales of Broncos Jersey Close Out 2009 (1/9/10) After a bright start to what was expected to be a rebuilding season, sales of Broncos jerseys/uniforms peaked from the period of September to December of 2009, notching over fifty sales transactions during this period (see summary of ‘Recent Sales’ below). While interest in football-related memorabilia is typically higher during the playing season, 2009 has yielded noticeably more sales when compared to the same period of years past.
While venues such as the online marketplace eBay and auctions houses including American Memorabilia and Grey Flannel were contributors as always, one new source and another old standby were responsible for most of this past years’ volume increase.
NFL Auction ( www.nflauction.nfl.com), which offers memorabilia sourced directly from either the participating teams or the league, made its presence felt in offering nearly the entire team’s roster of game-worn “AFL Legacy” road jerseys worn durring the October 19th game played at San Diego. Offered under the umbrella of the “NFL Play 60”movement—the league’s initiative to make the next generation the most active and healthy—all proceeds from the auctions were to go to the program’s partners who each work in their own way to get children active for 60 minutes each day in order to fight the epidemic of childhood obesity.
Nearly two dozen jerseys were offered over a period of November and December with prices ranging from a low of $255 for the road “Legacy” jersey of Josh Barrett to a high of $2,040 for a similarly-styled jersey worn by rookie running back Knowshow Moreno.
New to the scene this year was JO Sports Co., Inc. ( www.josportsco.com). Established in 2003, the Las Vegas (NV) based dealer entered 2009 with the first of a multi-year marketing deal with the Denver Broncos, which would bring Broncos game-worn/used items to the marketplace, having been sourced directly from the team. The company’s initial inventory consisted of a nice selection of complete uniforms (jersey, pants and socks) from the October 11th “AFL Legacy” game vs. the ‘Boston’ Patriots. Recent inventory additions include a sampling of navy home jerseys from the November 26th Thanksgiving Day game vs. the New York Giants as well as a few from the November 22nd game vs. the Chargers.
With straight-from-the-field authenticity being guaranteed, premium pricing for these rare pieces was typical, however, as of mid-December, several items, which had been in inventory for a number of weeks, were deeply discounted; some by up to 50% off of initial asking prices. Topping their offerings was the complete unifrom of rookie RB Knowshon Moreno , which was initially listed at $5,000 , however, neither the actual sale price, or whether or not this sale was actually consumated cannot be confirmed. At the low end of the scale are a small sampling of players whose jerseys are listed at $750 each (Fields, McBean & Peterson).
According to JO Sports Co. president Jarrrod Oldridge, there are still a very limited number of high-profile player’s jerseys yet to be added to inventory from this past season. Oldridge added, “We strive to (be) the place to go for all of your game worn Bronco’s game used memorabilia”.
eBay continues to be venue of choice for lower-valued itmes. Some of these are simply jerseys of either the lesser known, non-rostered, or exhibition season only players or jerseys while others come with scant evidence of on-the-field wear and/or somwhat dubious claims as to provenance. Despite this reputation, an occassional gem or two pops to the surface there. Two Broncos jerseys, one each home and road, dating from the 1962-’64 period, were offered in early October. The orange home jersey displayed obvious signs of wear and may possibly have been worn by either defensive backs Bob Zeman (1962-’63), Norman Bass (1964) or halfback John Griffin (1964-’66). The white road jersey displayed neither signifcant signs of use nor evidence of the application of a nameplate. Though worn or not, it is still believed to have at least been team-issued during the period. Both jerseys were sourced from the same seller and both were purchased by the same buyer, reportedly a noted collector of AFL memorabilia.
Looking back… Random Observations of the 50th Anniversary Season (1/9/10)
Grey Flannel Auctions teams up with NFL Alumni (1/9/10) The NFL Alumni has chosen Grey Flannel Auctions, a purchaser and auctioneer of sports memorabilia, to assist former NFL players with the sale and marketing of their personal items and entire collections.
Grey Flannel will present Alumni members and former players an opportunity for extra income through the sale of their game-used jerseys, helmets, Championship rings, trophies, autographed items, etc.
For the past two decades, Grey Flannel has been the official appraisers for the Naismith Memorial Basketball Hall of Fame. In addition, for the past six years, they hav assisted the Major League Baseball Players Alumni Association (MLBPAA) and its members in a similar capacity, offering free appraisials on the keepsakes and treasures accumulated throughout their playing careers.
Grey Flannel representatives will be traveling around the county offering retired NFL players free appraisals. Recently, complimentary appraisals took place in Baltimore, MD and Atlantic City, NJ. The next ones will be offered in Miami during the week leading up to Super Bowl XLIV.
Source: NFLA Pro Legends, December 2009, Vol 11, No. 6, p. 2
Recent Transactions - Listed below are a few notable items that have been recently auctioned or sold:
Transaction Archive - For detailed historical pricing data, view our Sales Transaction Archive in Mircosoft Excel 2003 (.xls) format.
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